DESIGN CHALLENGE

Digitize UF Historian Carl Van Ness’s historic walking tour in an innovative way and make it’s existence clear to both the immediate UF community and the greater Gator Nation.

Research Findings

Pre-existing Tour Goal: To teach existing students, prospective students, faculty, and community members important and interesting facets of UF History (we still want to continue this!) 

Pre-existing Tour Problems: 

• The opportunity to take Carl’s tour is not well known
• The tour can only be taken when Carl is available 
• Can only take the tour in person, no opportunities for a remote audience 

SOLUTION: A mobile app with interactive access points that incorporate augmented reality (AR)

Brand Strategy

Showcase and integrate historic content in a clear, innovative, and fresh way.

Design an aesthetic that will last:

• Strong, simple palette for easy organization
• Room for color coding different categories of information
• Very readable and simple to recreate across multiple platforms

Identity Mark

Because the app stemmed from a historic campus tour, we centered the logo around a map marker icon. We combined it with a bold, sans serif C for C.A.R.L. The logo is easily reproducible and extremely flexible, and is clean, distinct, and timeless, like the app.

Typography

We utilized the two UF official fonts Quadon and Gentona to make the content and subject matter recognizable to members of the UF community, but used multiple secondary typefaces to distinguish C.A.R.L's identity

Color Palette

The color palette utilizes variations of the visible spectrum and the official UF secondary color palette to create an identity flexible enough to include every category of the UF's rich history and the app while still feeling unified. 

Because elements of the app are intended for use outdoors in Gainesville, it is designed on an off black background to assist with visibility in bright sunlight. We also gave our palette fun, UF related names.

Halftone Imagery

Half-toning images allowed for cohesion of a large collection of images that varied in different qualities and formats, as well as increased visibility on screens. 

 Single color halftones are utilized in C.A.R.L.’s categorization system. For example, half-toned images that are Peabody Purple are associated with the Buildings + Spaces category/tour.

Sitemap

Hi-Fidelity Wireframes

FINAL OUTCOME

ONBOARDING

The onboarding screen is used to introduce users to the app and its main features: Linear Tours, Achievements, Archives, Map & Scan.

HOME SCREEN NAVIGATION

The Home screen serves as a dashboard where users can access the app settings, read about featured items from the archives, and find nearby access points to scan.

ACCESS POINT + AR ELEMENT

The Scan feature allows users to access augmented reality timelines of the location in view via kiosks placed around the University of Florida campus.

AR SCAN FEATURE

After interacting with information presented through augmented reality timelines, users can swipe up to the Info View for more information on an artifact or location.

CLOSE UP OF TIMELINE

Team CARL!

Timeframe: 
1 SEMESTER

Task: 
DIGITIZE CARL'S HISTORIC WALKING TOUR IN AN INNOVATIVE WAY + MAKE ITS EXISTENCE CLEAR TO THE UF COMMUNITY

Skills: 
BRANDING
COLLABORATION
UI 

Contributors:
SARAH CANTOR, IAN COSTELLO, KENDALL BRANDT

FOR ALL INQUIRIES

JANELYSCAM@gmail.com

© 2022 BY JANELYS CAMELO. MADE LISTENING TO GATECREEPER ON REPEAT.