Branding and web design for the Institute for Immigrant Concerns, a non-profit that helps immigrants in New York City assimilate through English teaching and life coaching.
The main KPIs were to sign up for classes, RSVP for events, and build a community. The client wanted new branding that felt spirited, authentic, and sophisticated. I used gradient maps and created collages with client photos to encapsulate what the IIC is. Each team member pitched individual directions, and the client chose mine. Together, we expanded on my branding and created this new website.
2020 ––––
Collaboration with Bhroovi Gupta, Rebecca Laam, and Mohammed Naseem
Wix Playground
FULL PROJECT BUILDOUT COMING SOON.
In the meantime, check out the live website here.
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