Packaging for the hypothetical company Ladies First Soap Shoppe, which wants to develop a line of artisanal soaps based on Dr. Plutchik’s Wheel of Emotions and any extensions of it. I chose two opposing emotions, Delight and Petrification, to show how far a brand identity can be pushed while still being cohesive. Additionally, I wanted to show that even awful emotions, like fear, have an upside that can be illustrated in a positive, marketable way. To accomplish this, I developed separate patterns while maintaining a consistent brand identity.

2018 –––

Timeframe: 
2 WEEKS

Task: 
CREATE PACKAGING FOR THE HYPOTHETICAL COMPANY LADIES FIRST SOAP SHOPPE, WHO WANTS TO DEVELOP A LINE OF ARTISANAL SOAPS BASED ON DR. PLUTCHIK'S WHEEL OF EMOTIONS AND ANY EXTENSIONS OF IT

Skills: 
BRANDING
ILLUSTRATION
PACKAGING

Contributors:
SOLO PROJECT

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JANELYSCAM@gmail.com

© 2022 BY JANELYS CAMELO. MADE WHILE LISTENING TO GATECREEPER ON REPEAT.